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BACKSTAGE BLUEPRINT
About Us

Who We Are

Built From a Need We Could See

Talent can create the music. Building a sustainable career takes more.

Backstage Blueprint grew from something we kept seeing in the independent music community: talented artists doing the creative work while trying to navigate the business surrounding it—often without the structure, education, or resources needed to turn momentum into something sustainable.

The need wasn't a lack of talent or commitment. Artists were already writing, recording, performing, collaborating, and building audiences. But creating the music and building the career around it require different kinds of knowledge. Branding, marketing, relationships, ownership, contracts, touring, revenue, and long-term planning all become part of the journey.


Backstage Blueprint was created to help make that knowledge more accessible.

We are a 501(c)(3) nonprofit artist-education organization focused on economic empowerment, cultural equity, and arts entrepreneurship. Through accessible education, practical tools, real-world examples, and community support, we help independent artists understand the business surrounding their work and make more informed decisions about the careers they are building.

Our educational foundation is The Art of Music Business (Reggae Edition), a book series designed around the idea that the creative journey and the business journey must coexist. The books provide the framework; Backstage Blueprint brings that framework into a growing ecosystem of learning resources, artist research, workbooks, programs, mentorship, and community.


We aren't here to tell artists who to become. We're here to help them build stronger structures around who they already are.
 

Meet the People Behind the Blueprint

Different experience. Shared investment in independent artists.
Kiz

Meet
Kizzy Hearn-Riske, Chairwoman

Born Kezia Hearn in the United Kingdom and raised between cultures, Kezia Hearn-Riske—known to most as Kizzy—carries a life shaped by movement, music, and meaning. She emigrated to the United States at the age of 12, a transition that would quietly plant the seeds for a lifelong connection to community and sound.

Her path led her to Colorado State University Pueblo, where she earned her degree in Music—blending formal study with lived musicianship, and developing both the discipline and intuition that continue to guide her work today.

Kizzy’s introduction to the music industry began at the grassroots level, working with the street team for Ky-Mani Marley. That experience immersed her in the pulse of artist promotion and fan connection—the real, unpolished side of how music travels and finds its audience. Through this work, she connected with Susan Underwood of Island Stage Magazine, leading to an administrative role that expanded her understanding of music media, operations, and artist relations behind the scenes.

But Kizzy’s story is not only one of industry—it is one of love, partnership, and shared creation. Alongside her late husband, Dylan Riske, she co-founded a reggae band rooted in community and connection. Together, they performed throughout Colorado for many years, becoming a familiar and respected presence in the local reggae scene. Their music was not just performance—it was expression, memory, and a living bond that continues to echo.


Today, Kizzy brings her journey full circle as a music educator at a charter High School while also working directly with private music students of all ages. Through both, she helps developing musicians build technical skill, confidence, creative expression, and a deeper relationship with music. Her work reflects more than a career—it reflects a lifelong commitment to helping music take root in others.

As Chairwoman of Backstage Blueprint, she offers a rare balance of structure and soul: formal training, real-world industry experience, and a deep understanding of what it means to build something that lasts. Her presence at the helm is steady, thoughtful, and rooted in purpose—ensuring that the mission remains not only organized, but alive.
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Meet
Jennifer Cheshire, Public Relations Director

Born in the United Kingdom and based in the United States since 1988, Jennifer Cheshire has built a career shaped by communication, curiosity, and a genuine connection with people and their stories.


After studying Mass Communications at Colorado State University Pueblo, Jennifer worked extensively in radio, developing experience in broadcasting, journalism, news and weather reporting, and artist and industry interviews. Those years behind the microphone sharpened something that would become central to her work: the ability to listen for the story behind the story—and help others share it.

Her path into the reggae industry began unexpectedly, when an artist approached her for help with promotion. One project became another, and Jennifer soon recognized a need within the reggae community for thoughtful, authentic publicity rooted in genuine artist advocacy. In 2012, she founded Reggaewerx PR.

Since then, Reggaewerx PR has grown into a respected presence in the global reggae and independent music community, supporting artists through strategic promotion, media relationships, and storytelling that honors both the artist and the music.

Jennifer brings that same spirit to Backstage Blueprint, combining years of media and publicity experience with a belief in helping independent artists build the visibility, knowledge, and connections they need to move their careers forward.
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Benji 2

Meet
Ras Marcus Benjamin, Live Music Director

Born Marc Lawrence Deutsch, in New York, New York, Benji has spent decades working within reggae as a booking agent, music entrepreneur, songwriter, dub poet, emcee, and advocate for artists and live music.

Benji's connection to reggae stretches back to the 1980s, when he helped bring reggae music and culture to audiences in Colorado. Over the years, that connection developed into extensive behind-the-scenes work supporting artists, tours, releases, and the infrastructure that helps live music reach audiences.

In 2006, Benji founded
Nice Shot Entertainment, working as a booking agent for national and international touring artists. His booking work has included artists such as Mighty Mystic, Double Tiger, Link N Chain, IrieSpect, The Goodies, Noah Earthling, and Velvet Daydream. Through that work, he has helped artists navigate the practical relationships and opportunities that exist between the music, venues, promoters, touring, and audiences.

Since 2015, Benji has also worked through
Rebel Sounds Records, identifying artists and bands for digital distribution and helping connect independent music with distribution services. His experience across booking, touring, distribution, and artist support gives him a perspective shaped not only by the stage, but by the work required behind it.

Creatively, Benji is known as American dub poet
Ras Marcus Benjamin and has written a collection of Poetry. He also continues to serve reggae communities as an emcee, including at Colorado's Cool Vibes Reggae Fest in 2026 and Vermont Reggae Fest is 2025.

As Live Music Director for Backstage Blueprint, Benji brings decades of lived experience from within reggae and the independent music ecosystem. His perspective helps connect BB's educational mission to the realities of booking, touring, artist relationships, live performance, and the people and networks that keep music moving.
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Meet
Zakriah Razzak, Creative Media Director

Born Zakriah Wahid Razzak in Boston, MA, he is a Brooklyn-based filmmaker and multimedia creative whose work spans filmmaking, video production, documentary development, and multimedia installation. A graduate of Pratt Institute with a BFA in Cinematography and Film/Video Production, Zak brings both formal training and hands-on production experience to his work as a visual storyteller.

His career has developed across two very different sides of filmmaking. As a freelance videographer, Zak has worked within small, independent productions where limited resources demand adaptability, collaboration, and creative problem-solving. His experience with Imagine Entertainment & Television's documentary development team introduced him to another scale of production, assisting in the development of premium documentary features and series intended for major distributors.

That combination has given Zak an appreciation for both what he describes as the community and work ethic of low-to-no-budget filmmaking and the systems behind larger professional productions.
His perspective is shaped by an understanding that strong creative work does not depend on unlimited resources—but structure, collaboration, and thoughtful execution can help an idea travel further.

Zak's work with American Documentary, Inc. adds another dimension to that perspective. As part of a Library of Congress-supported preservation project involving the first 35 seasons of the long-running PBS documentary series POV, he works with masters, copies, deliverables, and filmmaker materials while assisting in the process of identifying and preserving archival media. The work places him at an important intersection of storytelling and cultural memory: helping ensure that creative work remains accessible beyond the moment in which it was originally made.

Alongside his professional film work, Zak has experience in education, having taught through Pratt Institute's Saturday School program. Across these roles, his work continues to move between creation, collaboration, education, and preservation.

As Creative Media Director for Backstage Blueprint, Zak brings a filmmaker's understanding of how stories are shaped, communicated, documented, and carried forward. His role helps BB translate its educational mission into visual media while keeping the organization's creative work grounded in thoughtful storytelling, technical craft, and respect for the communities and artists whose stories it shares.
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Meet
Janet Chesgreen Razzak, Founder

Born Janet Louise Chesgreen in Laurel, MD, Janet Razzak is the founder of Backstage Blueprint, a nonprofit artist-education organization helping independent artists build sustainable careers through accessible business education, practical tools, real-world examples, and community support.

With more than three decades of experience spanning finance, entrepreneurship, business planning, and small-business development, Janet's work has consistently centered on a simple idea: creative vision becomes more sustainable when there is structure beneath it.

Her experience as a business counselor at a U.S. Small Business Administration-supported Women's Business Center placed that philosophy into practice. There, she worked with entrepreneurs to develop structured, realistic business plans—some becoming the foundation for financing and others providing the clarity needed to evaluate direction, viability, and long-term strategy. She also developed a six-week business-planning workshop that continued to be used beyond her tenure.

Her path into music came not as an artist, but through years spent within and around the independent reggae community. She encountered talented musicians creating, performing, touring, and building audiences while often navigating the business surrounding their work with far fewer resources and systems than would be expected of other small businesses.


What Janet had spent years helping entrepreneurs build was often missing around the art.

That realization became the foundation for Backstage Blueprint.

Janet is the author of The Art of Music Business (Reggae Edition): Book One — Branding & Storytelling, the first in a planned series examining the business journey that must coexist with the creative one. The series now serves as the educational foundation for Backstage Blueprint, connecting book-based learning with workbooks, artist research, practical resources, programs, mentorship, and other tools designed to help artists put business concepts into practice.

She is also the founder of
Razzak Creative Group, established in 1996 and has continued to evolve over time. Today, its work includes publishing as well as RCG Digital, which provides website and digital-support services for small businesses, artists, and creative entrepreneurs. The work keeps Janet connected to the same practical questions that shape Backstage Blueprint: how ideas become systems, how businesses communicate what they do, and how people build infrastructure capable of supporting their goals.

Alongside her entrepreneurial and nonprofit work, Janet continues a professional career in finance. Across those different worlds, the thread remains remarkably consistent:
helping people turn what they are building into something with enough structure to grow, adapt, and endure.

As Founder of Backstage Blueprint, Janet brings those experiences together around a mission rooted in economic empowerment, cultural equity, and arts entrepreneurship—helping independent artists better understand the business surrounding their creativity so they can make informed choices about the careers they want to build
.
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Built for Practice
Learning You Can Use

Education becomes more valuable when artists can carry it back into the work.
 

Guided Workbooks

Move from reflection to research to action.
Use chapter-based exercises to examine your own career, make decisions, and turn ideas into practical next steps.

Artist Research

See business principles usedin real careers.
Explore artists, interviews, performances, partnerships, and career decisions that make abstract concepts easier to recognize in pract
ice.

Practical Tools

Build structure around the work.
Access planning resources, worksheets, frameworks, and tools designed to help artists organize the business surrounding their creativity.

Programs & Community

Learning doesn't have to happen alone.
Extend the framework through workshops, mentorship, shared learning, and opportunities to put business knowledge into practice.

FAQ

Questions about Backstage Blueprint, our resources, and how it all works.
 
What is Backstage Blueprint?

Backstage Blueprint is a 501(c)(3) nonprofit artist-education organization helping independent artists build more sustainable careers through accessible business education, practical tools, real-world examples, mentorship, and community.

Our work focuses on the business that surrounds the art—helping artists develop the knowledge and structure to make informed decisions while maintaining agency of their creative direction.


Who is Backstage Blueprint for?

Backstage Blueprint is designed primarily for independent and developing artists who want to better understand the business surrounding their creative work.

You do not need to be signed, professionally managed, or at a particular stage of your career. The resources are designed to meet artists where they are and help them think more intentionally about where they are going.


Is Backstage Blueprint only for reggae artists?

No. The business principles explored through Backstage Blueprint—branding, storytelling, relationships, ownership, marketing, digital strategy, touring, revenue, contracts, publishing, and financial planning—apply across genres.

Reggae provides the cultural and educational lens for the current book series and Artist Spotlights, allowing artists to study those principles through real careers, history, and creative practice.


Do I need to buy The Art of Music Business to use the website?

No. Backstage Blueprint's learning resources are open to artists whether or not they own the book.

The Art of Music Business (Reggae Edition) provides the educational framework behind much of our work, while the website expands that learning through Artist Spotlights, downloadable workbooks, tools, resources, and future programs.


Are the workbooks free?

Yes. The companion workbooks currently available through Backstage Blueprint can be downloaded and used independently, including by artists who have not purchased the book.

Each workbook moves beyond reading into reflection, research, and action—helping artists apply business concepts to their own creative careers.


What are the Artist Spotlights?

Artist Spotlights are educational explorations of real artists and careers. They use interviews, performances, articles, career decisions, and other publicly available material to help visitors recognize music-business principles operating in the real world.

They are not artist rankings or endorsements. Each Spotlight is built around a specific educational lesson and invites artists to observe, question, research, and apply what they discover to their own work.


Will Backstage Blueprint offer workshops or programs?

Yes. Backstage Blueprint is developing educational programming that will extend the book and website framework into guided learning experiences, practical application, mentorship, and community.

As programs become available, details and participation information will be added to the website.


How can I support Backstage Blueprint?

You can support the mission by using and sharing our educational resources, introducing independent artists to Backstage Blueprint, participating in future programs, volunteering or contributing expertise, and supporting the organization as opportunities become available.

Proceeds from The Art of Music Business also support Backstage Blueprint's mission and artist-education work.
 
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